Your customers turn to you for the expertise you can provide them in their IT related challenges. To deliver these services an integration between various tools is what enables you to deliver services at scale and without additional hassle for your customers. Though it is a necessary step to get started, it often isn’t clear who is the most capable party to both set up the integration and make sure it stays operational.
Building artificial moats around your business to lock your customers to work with you is only going to harm you in the long run. Switching costs due to an expensive integration project is no longer the way for you to retain your customers. When vendor agreements are shorter, your customers are looking for providers who have the agility required in case they decide to switch vendors.
Your aim is to grow your business and working with multiple enterprises as customers means that you cannot sustainably adjust to every customer’s process. There’s a tradeoff to be made between being flexible and efficient. You would like to keep developing your well-oiled machine to stay ahead of the curve, but each customer comes with its own ways of working.
Building an integration often takes months to complete with a big price tag. Moving to production quicker means that your customers are more satisfied and that you can begin invoicing for your services a lot sooner. Unless your core business is to build integrations, it is in everyone’s interest to eliminate the costly projects.
We were able to focus on our core business and save a remarkable amount of time in client projects by cutting out all unnecessary integration development, maintenance, and modification hours. And clients are of course happy with this – many of them have started using ONEiO themselves after learning its benefits with us.